Together Equal has launched a new range of conversation cards targeting families, with profits from every pack sold going straight to small, independent charities working towards equality on a grassroots level..
Research demonstrates the power of conversations with this OECD study identifying the positive impact of conversation between parents and kids. Using this as a starting point Together Equal have created a fun, engaging game that can be played at home or on the go. Developed for families with kids age 7-11 the cards cover a variety of topics, some fun, some thought provoking and some touching on societal gender stereotypes.
The initiative is designed to give small, independent UK charities something they can sell directly through their networks and charity shops. The charity returns the cost price of the cards to Together Equal so more units can be produced, whilst retaining the full profits of whatever they’ve sold.
‘Together Equal is a fantastic initiative which The Dash Charity is proud to be part of. Local, grassroots charities delivering vital community interventions, such as ours, are increasingly at risk due to funding cuts. These Conversation Cards are the first step to us exploring and developing new opportunities to sustain our work, alongside instigating important dialogues which need to be brought into the open’ Says Becky Spiller, Head of Sustainability at the Dash Charity.
Co-founder Sarah Aird-Mash says: “Women’s rights are top of the social agenda right now. We want to channel this groundswell of support into a practical model – while driving social change at the most fundamental level.”
The goal is to raise £10,000 from the sale of these cards in the first year which will go straight to their three charity partners. Together Equal aim to have launched a second set of cards focusing on a new subject and have signed up a further 8 charity partners by 2020.
About Together Equal:
Together Equal is a not for profit organisation which works with a number of charities who support victims of abuse. Together, we developed this range of questions which really are fun (my kids play this all the time) whilst being designed to talk down the invisible boundaries surrounding gender expectations.
We’re working with a number of small, independent, UK charities who advocate for victims of violence, run refuges and all manner of outreach programmes. The Dash Charity in Berkshire is using these cards as part of their school outreach, Maidenhead council are looking at distributing these via social workers and Mums in Need and Wight Dash are selling these in their own charity shops.
All of the money we make from these cards - eg the difference between the production cost and the trade price - goes directly to the charities, it's a great way of getting people talking about equality but more importantly it’s giving charities a vehicle to raise money in a sustainable way.